You tried to sell your business last year and you didn’t find a buyer…. there’s no chance anything’s going to happen.  You tried to sell it yourself or hired an intermediary last time and it didn’t work. Your sales are flat or down and you think selling your business and a reasonable price is mission impossible with the way banks aren’t lending.

You’re feeling pretty “iffy” as to whether there’s a real chance of selling your business in 2011. So perhaps you won’t search out and hire a well qualified business broker? Maybe just wait and see what happens with your business or the economy next year?

Now, look, this is a pretty common way of thinking… and it’s dead wrong

Of course you’re going to come up with all sorts of excuses to justify why you’re not going to pick up the phone and search for that top tier business intermediary who can get the job done. Heck you’re not even sure how to tell if you are talking to a well qualified broker.

That’s the natural state of the business owner, the average human being… you.

Really, who wants to put themselves out there and invest the time and energy for maybe nothing? It’s unpleasant. It’s disappointing. Who has time to waste?

But, like it or not, you are getting older and when it is time to sell your business, you’ve got to do it. You’ve got to pick up the phone, figure out the real market value of your business with its warts and all and seek out that star business broker who can list it and get the job done in any economy.

You can’t hit a single, double or homerun if you are not in the game. Dust off your exit plan and consider hiring a CBI (Certified Business Intermediary) just like you’d hire a CPA to do your tax work hire a pro to sell your business. Somewhere, right now a well qualified buyer is writing their New Year’s resolution to buy a business just like yours.

You need to create your own luck, and the easiest way to increase your odds is by hiring a top-tier business broker who has a proven methodology for achieving results and will market your business, urgently, relentlessly, passionately, with qualified buyers. Decide now to make 2011 the year you achieve one of your major life goals and stop waiting for tomorrow!